Is it for notifications? For health-tracking? Apple certainly isn’t immune to the criticism: After its debut we wrote about its lack of a slam-dunk use-case. That's a lot of competition.ĭespite the feverish attention and big investments, no one has exactly figured out what a smartwatch is good for. And the biggest hardware titan of all, Apple, unveiled its hotly anticipated watch in September. Since then, countless upstarts have rolled out versions, alongside tech giants like Google and Samsung. When the company launched its now-landmark Kickstarter campaign in 2012, it was first to the smartwatch market. In truth, it’s been a busy couple years for Pebble. Today, Pebble’s revealing the Pebble Time Steel: a sharper, more professional take on the watch, with gold-, silver-, and steel-toned bezels and chain link or leather bands. In just one week, $12 million in pledges have rolled in. The company took to Kickstarter last week to launch Pebble Time, a thinner version of its original sporty smartwatch. It’s been a busy week for Pebble, the Palo Alto hardware company that shipped the first smartwatch.
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